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Stephanie D. Wilson, Recruiter for Ball State University’s Graduate School
Nancy Prater, Director of Marketing and Communications for Ball State University’s School of Extended Education

Generating leads and managing communications with prospective students is time and labor intensive. Managing those communications for individual academic programs – especially those geared to prospective graduate students and adult online learners -- are especially tricky with limited budgets, tools, and human resources. Come learn some of the tips and tricks Stephanie and Nancy have used to generate leads, manage inquiries, and measure return on investment without a big, fancy constituent relationship management system (CRM).

As part of Stephanie D. Wilson’s responsibility for managing the recruitment efforts for the Ball State Graduate School, she led in launching a virtual recruiting strategy resulting in an approximate 10 percent application yield rate. She is also responsible for managing the recruitment managing social media (with approximately 1630 prospective and current graduate students on Facebook) and a student-centered web-presence. Additionally, she travels to approximately 25 recruiting events annually. She served for several years as the director of the Ball State’s outreach services site and launched the Ball State Indianapolis Center.

For the past two years, Nancy Prater has been responsible for marketing Ball State’s online and distance education programs, which serves nearly 8,000 students each year. She has implemented new communications flows with prospective students, internal methods for capturing leads, and improved the unit’s web site to make it more adult student-friendly. Like Stephanie (and certainly with Stephanie!), she works collaboratively with many internal and external constituents to promote graduate and online education. Nancy has been at Ball State since 1999 in various positions including communications manager and web site coordinator for Ball State’s university and marketing communications office.

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Geni Greiner, Director Purdue Conferences, Purdue University

How do you take annual events and make them the “must attend” social event of the season? How do you revamp “traditional” events that are not working and make them engaging in today’s market place under budget constraints? We live in a “been there, done that” environment. Join us as we look at the resurrected Annual Dinners and Award Dinners which stand the test of time. There are eight elements to perfect the old, tried and true event into a signature event you can proudly call your own.

Greiner is a 20 year veteran of business-theatre. She began her career in conference management, served as the Director of Development Events for Iowa State University, Director of Donor Relations for Kansas University Endowment Association and Director of University Special Events and Stewardship for Purdue University. Her career includes three completed campaigns, raising over two billion dollars.

Recently Greiner became the Director of Purdue Conferences managing a team of 18 professionals who produce over 600 programs annually.

Geni is well-versed in integrated marketing and donor cultivation. Her events are best known for their WOW factors and ability to immerse an audience. In a four-year period, she increased donor attendance by 50 percent and coordinated a national alumni tour with record-breaking attendance.

She graduated with a B.S. in Public Relations from Northwest Missouri State University and the Institute for Organizational Management at the University of Notre Dame.

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Kris Kindelsperger, Ed. D., Senior Executive Consultant

Many institutions are considering or are in the early stages of planning for a campaign. Staff readiness is a vital part of campaign success, though its importance is often overlooked. This session will focus on how every member of the advancement team can be a member of the campaign team from the start.

Kris Kindelsperger, Ed. D., works with a wide range of nonprofit leaders in the work they do to address the issues of our nation and the world in education, social services, and arts and culture.

Kris began his career in education at the University of Louisville and Indiana University. He then moved to Hanover College, where he eventually advanced to the position of Vice President of Development. After a successful 10 years in that role, Kris joined the JGA team.

Kris has given his time and energy in several volunteer leadership positions with Girls Inc., Sigma Chi General Fraternity, the Community Foundation of Madison and Jefferson County, the Columbus Philharmonic Orchestra, and Turning Point Domestic Violence Services.

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Cassie Dull, Online Communications Specialist, Park Tudor School

Have you ever heard people say you can do online marketing with social media in an hour a week? The idea is great, but what do you do with the other 39 hours of the work week? Online marketing is a full-time job, and one that often requires you to work fast and wear many hats. Learn how to manage an engaging website, social media strategy, blogs, videos, photos, SEO and more. Get started on a system to be productive with social media.

Cassie Dull is the online communications specialist at Park Tudor School, an independent preK-12 school in Indianapolis. She writes a blog about online communication in schools at RethinkEdComm.com and is a contributor for the CASE Social Media Blog and edSocialMedia. She has written for CASE CURRENTS magazine and serves on the CASE Indiana Board of Directors.

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Cheri O’Neill, Executive Director, Alpha Chi Omega, Alpha Chi Omega Foundation and Alpha Chi Omega Housing Corporation

Working with boards can be productive and rewarding. It also can be challenging. Ever struggled with recruiting the “right” board members and retaining them? Ever gotten the right people only to struggle with teaching and training them to be the visionaries and leaders you need and want? Attend this session to gain new insights into creating boards that work – boards that help you and your organization achieve your goals and objectives. Also, come prepared to share insights or successes you’ve had in creating productive and powerful boards.

Cheri has been working with (and serving on) boards of directors, advisory boards, alumni boards, committees and commissions for more than 20 years. She’s thankful for every minute (well, almost!). In her current role as executive director for Alpha Chi Omega’s three corporations, Cheri works with three national boards of directors, which means having 22 female bosses. Before leading Alpha Chi Omega, Cheri worked at Indiana University for 17 years. There, she directed alumni and development programs in the Kelley School of Business and the College of Arts and Sciences. She also worked in IU admissions and as a Kelley School recruiter throughout Europe and the Middle East. Cheri’s work with university boards led to her current role – heading multimillion-dollar, 126-year-old nonprofit organization with more than 200,000 members, 132 collegiate chapters, a $13 million foundation, and a 50-person staff. Cheri did her undergraduate work at Ball State University and graduate study at St. Mary-of-the-Woods College and Indiana University-Purdue University Indianapolis. A graduate of Leadership Bloomington and a former mayoral appointee to that city’s Animal Control Commission, she currently serves on the boards of the Indiana Society of Association Executives and the Spirit and Place Festival.

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Jeffrey A. Lindauer, Associate Vice President for Development, Indiana University Foundation

Your participation rate is going down, and there isn’t much you can do about it. Find out why, whose fault it is, and why you really shouldn’t worry about it anyway.

Jeff Lindauer is Associate Vice President for Development at the Indiana University Foundation. In his current position, Jeff oversees Annual Giving Programs, Development Research, Prospect Management, Donor Relations, Stewardship, Events, IQ (the university’s development portal) and the IU Student Foundation.

Jeff is also co-author of Conducting a Successful Annual Giving Program, one of five books in the very popular "Dove on Fundraising" series published by Jossey-Bass.

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Erik Fisher, Social Media Manager, Indiana Wesleyan University

Social Media doesn't have to be an overwhelming activity. With prioritizing, scheduling, and a few personal productivity tweaks, you can successfully manage to use social media without burn out.

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John Dalton, Director of Communications and Marketing, Indiana University East
Rob Zinkan, Vice Chancellor for External Affairs, Indiana University East

Indiana University East has gone through a tremendous sea change in transitioning from a community college model to a traditional four-year school in a few short years, growing enrollment by more than 50 percent along the way. The Office of External Affairs contributed to this effort by chasing the elusive Millennial student; each summer the office surveys incoming freshmen during new student orientations, picking their brains about their communication likes and dislikes. Find out what teenagers told us about texting, traditional media, internet “creepers,” and more.

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Art Hill, Web Manager, Ball State University

When most communicators think of the term "web accessibility", usually the first thing that comes to mind is the set of standards that has been developed to make the web accessible for all users despite our differences in hardware, software, language, culture, location, or physical or mental ability. Often what is overlooked is the communication of the campus physical and cultural environment as it pertains to accessibility: how an institution addresses these human differences and provides the services needed by its diverse constituents. Examples of how Ball State has worked to address these issues will be provided.

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Michael Kaltenmark, Director of Web Marketing and Communications, Butler University

His name is Butler Blue II and he's the official mascot of Butler University. He's furry, wrinkly, top-heavy, cute and thanks to back-to-back appearances in the NCAA Men's Basketball Final Four, this 63 lb. English Bulldog has gone from Butler's mascot to America's Dog. However, it wasn't just a couple of primetime courtside TV appearances that made this pup a household name. Blue has been building a sturdy foundation and following in social media and networking for years so when the spotlight came he capitalized for himself and the entire University. Not only that, but long after the trophies were handed out and the nation moved on, Blue has still able to keep himself and his university on the tips of many tongues and it can all be traced back to his social media tactics and activity. Follow Blue as he shows you how even a dog can school the so-called social media "experts."

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